What is SEO and what is its usefulness for websites?
SEO or Search engine optimization is the process of developing sites to suit the requirements of different search engines such as Google or Bing to appear in the first search results of keywords and terms used by potential corporate customers, enterprises, and business activities.
Search engines are the source of 70% of website visits where website visitors resort to different search engines to answer certain questions or search for a product or service with hundreds of published topics to answer visitors' questions and the presence of websites for most companies and businesses that provide multiple alternatives at an affordable cost with convenient and fast communication better than traditional shopping channels.
SEO benefits for corporate websites and e-business activities
The benefits of SEO for individual websites, especially for business and business sites, are a major source of website visits that contribute to increasing corporate and business profits through Free Organic Traffic visits, as well as other options to leverage search engines through search engine marketing campaigns through paid advertising campaigns.
For example, by configuring your site for search engines and competing for keyword (Keyword) with a monthly search volume of 1,000 searches you will achieve a front page appearance of search results for this keyword 10,000 times before prospective clients.
If we assume that the percentage of clicking on your site page (CTR%) in the first three search results is 10% of the number of appearances (1000 visits to your site) which is less than the real percentage to click on the first three search results and the percentage of completed transfers (completed conversions) such as purchases of your business products or subscribing to services provided by you are only 10 percent or 100 completed transactions and the profit of each completed transaction is $100. Then the profit by optimizing your site according to search engine requirements will be $10,000 per month ($120,000 per annum) through free visits without incurring a hefty advertising cost for marketing your website.
In addition to financial profit, increasing the number of visits to the website will build a following base for your business interested in the special content you offer. (Blog publications) Indirectly promotes your business products and services that answer all the questions of potential customers in your field of experience and business, automatically increase customer confidence and make free propaganda by spreading the positive impression of your business or business.
Competition is raging for the first results in search pages so the process of setting up sites for search engines (SEO) requires a continuous effort and individuals who are specialized and experienced in SEO for major business activities and projects but for emerging websites and blogs we will explain some tips through which your site can be improved to fit the requirements of search engines and provide a positive browsing experience for visitors to the site in the next paragraphs of this article.
How do search engines work?
Search engines explore sites that contain topics related to the search user's search and then arrange them and show them to the reader in an orderly and indexed manner depending on the quality of the content and the success rate of the site in the SEO process.
This process is done by so-called crawl search spiders, tracking links between different site pages or within one site, and to help search engines such as Google crawl and indexes of your site's newly created pages or whose content has been modified using the Google Search Console's URL Inspection tool to catalog your website pages. (Indexing) in a few minutes and appear in targeted search results in front of potential customers as soon as possible (within one or two days) if competing sites are outperformed by the same search terms in the criteria and factors for the ranking of sites' pages in the different search results that will be explained in the following paragraph.
Top website ranking factors in search page results
The efforts of websites in the SEO process will only ensure that the first search results appear in the case of attention to every detail and focus on all factors affecting the ranking of the site and its different pages in the targeted search results of potential customers, the most important of which are:
Content Quality
The most influential factor in the success of SEO efforts, especially internal SEO (On-Page SEO) for any site is the quality and content suitability of what visitors are looking for using the words and search terms used (Search Keywords) from potential customers.
You can identify target search terms and the size of monthly searches through Google Keyword Planner and also you can use many other tools and sites to define search terms for website content and new content ideas, including:
- Ubersuggest
- Google Indicators
- KWFinder
- Answer The Public
Website content development includes several steps to increase the satisfaction and benefit of website visitors from your website content, the most important of which are:
- Headline (Page Title): The headline should include the target search word and indicate the content of the page to increase page visitation percentage over the number of appearances in search results (Click-through-rate) which is also an important factor in the ranking of your site in search results and does not exceed 65 characters until the full appearance of users of computers and mobile phones.
- Description of the page (Meta Description): The description of the page appears in the search results as a brief description of the page's content that needs to be taken care of. It encourages an increase in the percentage of page visits over the number of appearances in different search results such as the headline and does not exceed 156 characters to appear in full with the target search word.
- Page URL: The page link also appears in search results and contributes such as title and page description to the creation of a brief description of page content through at most 4 or 5 words containing the target search word and an approach to the page's title.
- Headings: Dividing page content into subheadings that encompass some but not all of the key search words helps search engines better understand page content, better catalog site pages, and appear in higher order in search results.
- Text and Visual Content: Whether it is a blog post page, a product marketing page, or a service you should contain distinctive content that answers all the common questions of page visitors text while exploiting the advantages of graphic and video designs (Motion Graphic) to increase interaction with page content and increase browsing duration (Dwell Time) which is an important Keep track of page rankings in search results.
- Internal & External Links: Having internal links to on-page content for other pages within the site or external links to related topics and sites will contribute to enriching page content, linking site pages internally, and facilitating the process of search engine spiders in crawling, indexing, and arranging your site pages in search results.
User Experience
The number of visits to the site will not become important and influential in the SEO process and the ranking of the site in the search results in case most visitors to the site leave the different pages in a few seconds for several reasons, the most important of which are:
- Loading Speed: Slow loading and taking more than 2 to 4 seconds or more of your website pages will encourage visitors to refer back to your search results page and choose a competing website for your website.
- You can check the speed of uploading your website pages through PageSpeed Insights which provides a general and detailed assessment of the speed of uploading your website to personal computers and mobile phones as well as guidance to improve the speed of uploading site pages.
- Website Design: The website design process must take into account that the design fits the content of the site in attractive eye-comfortable colors and responds to different types and dimensions of devices and screens.
- Website Structure: Create rankings for site content with the inclusion of internal links to relevant pages that will contribute to improving the quality of the structure of the internal site by linking all pages together with rankings and nominations for similar content or products and services approaches, facilitate browsing of the site for visitors and facilitate search engines in crawling and indexing your website pages as well as create a sitemap file and update
- Web Content: The presence of disturbing ads (pop-ups) affects website visitors' experience of browsing different pages and taking advantage of page content negatively and encourages visitors to leave the site as quickly as possible and not visit your website again.
- Avoiding all factors that lead to the poor user experience from website visitors will positively affect the ranking of your website in search results for targeted terms.
Quantity and quality of external links (Back links Quality)
External links (Backlinks) are a positive indicator from other websites of your site and evidence of the quality and relevance of the site's content to visitors to other websites as well as the second important factor in the success of website efforts in the SEO process and the achievement of the best possible ranking in the first search results.
Content quality is the first way to obtain external links from sites with relevant content in addition to increasing the number of site posts on social media. This contributes to increasing site visits and increasing access to external links with high-quality websites and forums with a high rating (Domain Authority).
The quality of external links from websites and forums is influential and important compared to the number of external links. One of the most important sites where you can post parts of your site content and get high-quality external links:
- Mix
- Medium
Website compatibility with browsing from mobile phones (Mobile-Friendly)
The percentage of browsing websites through mobile phones is increasing daily with an impact on search engine algorithms where crawling and cataloging pages of sites compatible with browsing from smartphones (Mobile-First Index) If the site is compatible with mobile browsing experience factors from page loading speed and responsiveness to design and content with various hardware sizes and screens, your website pages will appear in better order in search results.
You can check the proportionality with mobile browsing through Google's Mobile-Friendly test and detect page incompatibility problems with mobile browsing as well as using Google AMP to increase the speed of uploading page content through mobile phones.
Security Concerns
Search engines recommend the importance of website security and visitors' personal information. Visitors to sites that do not possess an SSL certificate are advised not to register any personal information on these websites. This certificate encrypts the exchange of information in websites to increase security during all browsing experiences and each site that owns this certificate is added to the HTTPS page address instead of HTTP as a guide to site security as well as a better ranking of search results.
Website Issues Maintenance
Periodically reviewing and examining the site contributes to improving site performance for potential customers and not deviating from SEO standards and search engine requirements and maintaining advanced positions in search results.
Steps to periodically review, inspect and maintain the site include:
- Update the Sitemap file and txt file at least periodically weekly to make sure specific site pages are indexed
- Checking site pages compatibility with browsing experience from mobile phones
- Reduce Redirects for other pages and replace deleted pages with 404 Not Found
- Ensure that there is no duplicate content or pages with the same title (Page Title) or duplicate description (meta description)
- Follow-up and modify software errors in website development
- Follow the speed of uploading pages daily and work to increase the speed of uploading so that it meets the requirements of search engines
- Focusing on the development of all the website ranking factors mentioned in the search results pages through SEO specialists will ensure that your business website ranks better in the results and increases the number of web traffic visits from potential customers.
Best free and paid SEO tools
Web optimization platforms and tools for SEOs include free and paid ones, the most important of which are:
Google Search Console
Google Search Console is one of the most important web moderator tools that provide website performance tracking tools and compatibility with search engine requirements from reports including the number of once the site appears in the search results, the number of clicks on the pages of the site, the words used in the searches for your site, the updated and modified site page indexing tool, as well as the external links report (Backlinks) and the website's interior and website compatibility reports with the browsing experience of mobile phones.
Google Analytics
Google Analytics provides analytics and performance statistics for websites and mobile apps that include the number of site visits, the source of those visits, and the identification of the personal categories of visitors to the site (Country of Residence - Type - Average ages - Browsing devices) The average duration of browsing the website pages in addition to tracking the traffic of visitors to the site to determine the extent of visitors' satisfaction (potential customers) about the content of the site and the number of desired transfers (purchase of products and services) completed.
Screaming Frog
Screaming Frog's paid tools check your website and verify (invalid page links - checking redirects - analysis of headlines and description of pages - checking duplicate content - creating site page maps XML Sitemaps - analysis of the structure of the Website Structure - statistics and analysis of site visits).
Ahrefs
The Ahrefs platform is a paid search engine positioning tool that provides effective solutions for website screening, examination of competitors' sites, analysis and selection of keywords, analysis of site mode for external links (Backlinks) as well as detailed analysis of content quality.
SEMrush
The SEMrush platform provides multiple paid solutions to configure sites for SEO search engines. The most important are (comprehensive site inspection - analysis of competitors - innovative ideas to increase the size of site visits - analysis of external links (Backlinks) - statistics and analysis of site visits - analysis of content quality - analysis and selection of key search terms Keywords).
Because you have enough information to recognize the importance of SEO to your website and the multiple benefits of improving your company's website or business to meet Search Engine's requirements and you must actually start making this happen. Please feel free to contact us to answer all questions related to marketing, advertising, and technology solutions, especially SEO solutions.
Contact us today if you want to achieve top positions in search engine page results
