Learn about SEO Video's concept and strategy and find out how the first Google search results can be accessed with the videos you offer
Learn about SEO Video's concept and strategy and find out how the first Google search results can be accessed with the videos you offer
Entry to Think Seo Video: Google is the most used and popular search engine in the whole world. Through these huge numbers of users, Google works to give preference to more important content for users. The more useful results it produces, the more access and visits to the sites.
As we know, we cannot compare the chances of the video appearing on Google's first page compared to regular text in a blog, for example. The video can appear on the browser's first results page 53 times more than any text.
There are some technologies used in the field of SEO video that help to show videos in search results. Don't know what exactly we're talking about? do not worry! Read this article now to understand more about these strategies and how they can be used.
What does Seo video mean?
SEO or SEO techniques are a set of technologies and strategies that are used to help content to be known by search engines and to reach first ranks and results. If you have contents for websites and blogs you have definitely gone through this concept in a moment.
When a user searches sites like Google or Bing they resort to writing a keyword or key we call Keyword.
To view pages and content with more entry content than others, which respond to a customer's question, the search engine analyses a series of factors that show how important this content is.
The same happens for audio-visual content.
That is, we can define Seo video as a set of technologies that aim to improve, and help give a better rating to videos and pages with videos. In this method, such content is found more easily online.
What is the importance of SEO's video strategy?
Online video consumption never stops growing. It is only enough to open and browse the feed network on a social media medium, to find a storm of these contents on the timeline series.
A short time later, many companies realized that this formula was an excellent way of communicating with the public. In the outcome, videos are easy-to-watch formats, educational content, capable of gaining people's interaction, connecting them to each other more than any other type of content.
So the amount of videos available online has reached numbers that we would never have imagined, and now amid this scenario, the question comes, how do you make the video of the brand or brand shine and stand out and be found by the target audience?
The answer lies based on Seo's video strategy!
Through improvement strategies, search engines will be able to select the theme of the video and then classify it according to its relevance. Through this, it is displayed in the search results for the user.
Learn some data about the importance of using SEO's video strategy:
- Results with videos get 41% more clicks than clicks on other content, such as pages with text only, according to Tubular Insights.
- According to Marketingland, 62% of all research done by Google contains videos.
- After clicking on a search result, users spend up to two minutes more on a page containing video than a page containing only text, according to Comscore's website data.
- Web pages can only double the size of their natural traffic by displaying a thumbnail video thumbnail in search results as IQ Visibility shows.
How does Google classify videos?
To be able to provide as much content as possible to users, Google ranks what is considered important.
He will take several factors into account, for example, if the page contains a video, and does this video belong to the company. Does it contain the keyword used by the person in the search?
The description of the content in the video also helps with the issue of classification. It is the summary of what is presented in each production. Another important point is the information contained in the video content.
On YouTube, for example, it is very common to find videos with titles called Clickbait. This concept speaks of very distinctive or fake titles only to attract users.
After the user clicks on the content he notices that it is never about what he searched for, and then leaves the video.
This type of content suffers from a high degree of rejection, and the bounce rate is high, considering it injustices and misleads the audience, and for this reason, it is classified as insignificant, of very low quality, or even poor quality.
Preparing content and placing keywords, with a high degree of research, within the description or title, just to attract public attention, is an illegal practice punishable by YouTube, Google, and other internet browsers.
In the bottom line, search tools cannot watch and understand video content, so you need to show such services your video theme and how internet browsers can help.
What impact does the Video SEO strategy have on the content you post?
Video use has increased and grown in recent years, many people have seen it as a way to communicate their message and produce content they want without using filters, without resorting to traditional methods as well as without falling at the mercy of rules imposed by propaganda and advertising.
During this time, major brands and brands began to observe the potential that could be achieved from this medium to communicate and provide information for the customer.
The prevalence of multicultural media such as smartphones and digital cameras has facilitated video production and dissemination on the web.
Nowadays in practice, it is impossible to do a web search or access a website without any video material or content being displayed there, right?
The success of the videos has been so great that Cisco estimates that this year 2020 82% percentage of the entire total online traffic will be made by this type of content.
Several years ago, Google added an exclusive tab for videos on Google's home search page, which was aimed at improving users' experience.
However, this tab is not used as much as the main tab (all). For this reason, for content to be viewed by as many users as possible, this tag has got a very good and strategic website besides Google's comprehensive tab, where we see it today.
11 tips to use SEO techniques in the video as you should
Now that you know a little bit about Seo's video concept, it's time to learn some tips that help you set the right strategy for it.
Here are some important tips in this area:
1. Find keywords
As in text content, such as blogs and websites, keywords are very important for a strategy in the field of SEO video.
These words guide and lead to services by simply searching for the content theme and checking whether or not it fits with user research.
For this reason, do a search for the most important keywords for the audience and market, and insert them into the title, as well as in the video description. This makes content get the opportunity to excel and shine within the search engine.
2. Create a YouTube channel
According to the study published by Searchmetrics, 82% of videos appearing in Google's comprehensive search in 2014 were hosted on YouTube.
Indeed, it makes sense, in the bottom line, that the world's largest online video platform belongs to Google, and uses logarithms or algorithms similar to those used by search engines.
So, never hesitate to create a YouTube channel for the brand or brand in the hosting platform, and integrate it with video marketing strategies.
And of course, don't forget to promote your channel to attract more views and subscribers.
3. Try to create subtitles and accompanying texts for videos
Widespread access to and consumption of content in videos is another factor that is highly appreciated through search tools. Any video must be accessible and consumable so that people or users can consume content even if they have issues.
To take an idea of the subject, there are about 80% of videos posted on Facebook are even watched without sound.
So think well about entering text and subtitles accompanying videos, it helps you gain more people's attention, as well as allows Google robots and other search engines to scan content and learn about the topic you're talking about in these videos.
4. Post videos on your site or blog
As explained here, Google values web pages that offer at least one video within the content. So never hesitate to add videos in posts and pages of the site or blog that relate to the brand.
For this reason, it is enough to copy embed code from the platform that hosts and plasters content directly into the platform you use to edit and edit posts on the site or blog.
5. Try to shine a good light on the video
For the previous strategy to function properly, the video must be located in a place and a strategic location. There shouldn't be elements that try to grab viewers' focus or influence it when they watch videos on the page, such as photos or animations.
So the whole content around the video has to be complementary to the video. Try to put the video in a special position to ensure as many views and interactions as possible.
6. Try to take care of thumbnails video thumbnails
A thumbnail is a snapshot of what the video talks about and is usually a critical factor for user clicking. It serves as an induction card to attract remote viewers.
7. Try to create a creative thumbnail that tries to awaken people's sense of curiosity, as well as show what will be presented in the video.
Set up titles and a description that motivates people to interact
To help the audience click on the videos, it's important to take care of the titles and descriptions used. The description and title must also be meaningful, summarizing the content theme, in a way that helps logarithms understand this content.
It is also important to alert it to the number of elements used in the title or description, for example, the title must be only 55 items, so that part of it is not cut if the user is watching the content on a small screen, and for the video description it must not exceed 155 items.
Another feature that checks the attention and description of the video address is also presented when content is shared on social media, which is important for Seo's video theme.
8. You must have a site responsive to mobile devices
Since 2015, Google prefers sites that offer content that responds to the patterns of mobile sites, i.e. content can be viewed correctly and conveniently on mobile devices.
As we know, in the Arab world, there is a very large proportion of users who browse the Internet and follow content using smartphones.
This helps to see the contents you post on all versions of mobile phones if you pay careful attention to this point.
9. Exchange links with partner websites
This strategy is known as Backlinks, which is when you mention content that goes back to other sites that talk about useful areas of what you write and do the same for the content that you provide.
This strategy helps you gain more access to the content you write and film. Which helps you reach more people and improve the profile of your videos and the content you offer on the web.
Besides, the more websites and other channels that share the content that you write and portray about the brand, the more domain or domain authority and algorithms look at you as providing important content for the public.
10. Stimulate public interaction
Another factor that significantly affects SEO's video strategies is the number of interactions that come from users on the content you post in the videos: comments, likes as well as posts.
The more the audience interacts with the content, the more important it is and the better you get with the ranked result that this video you make between search results.
Try to motivate the public to share content and use invitations to action to ask followers to comment and like the content.
11. Presented content of sustainable importance
In the marketing world, it means that you provide content that is not obsolete, any content that is relevant and useful at any time read by the customer or user.
Different from news content, this type of content should always be updated.
Providing durable content and useful content is always very important, as it continues to help the public and people access your brand or brand as they search for web solutions and benefit from what you offer them.
What are backlinks? How can they be used?
When we need information, it is common to take the following route:
What are backlinks?
Backlinks are those links that direct users on one page of the Internet to another page within the same domain, or to domains belonging to other people or companies.
That is, in some text, you may have backlinks leading the user within your website, or to other blogs and publications related to the subject you explain.
Internal backlinks make people who read your article enter different pages, complement the topic you address, improve their experience, and increase the time those people stay on your website.
There is also the possibility of creating backlinks to other websites, especially when the subject has not been fully and comprehensively addressed across any of your pages, or if you need other explanations that you will not talk about in your article. In this case, backlinks are added to guide users to the domains you trust and are a leading authority in the field you talk about.
Some backlinks bring people to your website. This happens when another website or blog adds an external link to your content, directing users to one of your pages.
By doing so, these websites tell visitors that you are a reference in that topic that is being talked about, and you can answer all questions that may arise from readers.
The use of backlinks is an important strategy in internal marketing inbound marketing and in SEO optimization, where it helps ensure that you are well placed within search engines, and increases people's movement through your website.
However, there are two kinds of backlinks, the difference and the difference between them must be known, to be used correctly.
Nofollow type links
Links that do not transfer power between pages.
Adding this tag to a link prevents the creation of a relationship with the site with which a link is formed. This may be useful for those who need to mention an unreliable page and questionable content, which should be avoided at all costs.
One of the advantages of Nofollow links is to prevent links that are added to comments from being read as backlinks by Google, which may affect the classification of your page.
What benefits are backlinks?
The main function of backlinks is to help improve the user's experience.
The correct use of this strategy shows people where they can find content that better explains specific topics, as well as concepts that have been addressed in the text.
Example: In a blog addressed to the women's public, you may prepare a publication on economics. When writing this content, you may not be able to analyze the whole content, although your text may be very comprehensive, right? If the focus of your blog is not on this specific topic, you can guide to pages that are considered money authority for the women's community for example.
In this way, you guide interested users to places where they can look for more information to complete what you talked about in your text.
What's important here is choosing trusted websites, which are not considered competing for you, and can add value to your audience.
What is the importance of backlinks?
We have mentioned above that backlinks are useful in providing a good experience to users, but we cannot forget their importance also in the field of SEO strategies.
When your website or blog frequently appears on other sites with confidence in your market sector, search engines realize the importance of your page.
This is essential for your website or blog so that it can be well positioned, attracting organic and natural network traffic from visitors.
Getting good backlinks guides people to your pages, in other words, it means saying to Google that what you share is truly valuable and deserves to be shown as one of the key results when users search through the specific keyword.
How do you get quality backlinks?
Having learned how important it is to pay attention to the topic of link building on your pages, it's time to figure out how to get high-quality background links.
Some sites use services to buy backlinks, but you should not resort to this type of strategy. In addition to not guaranteeing a good experience for the user, you risk being punished by Google, and negatively affecting your page ranking rate.
There are some good practices that you can apply to get quality background links, here are the following:
1. Exploit useful and attractive contents
One of the main and most important ways to get quality backlinks is to create content that is truly valuable and important for your audience.
Of course, that is a way that requires more work. But if you're looking for good results and to be recognized, you can't escape it, right?
When publishing really important and comprehensive content, you start to become much known by users as well as by those responsible for other pages within your market sector.
As well as sharing attractive materials, add external links to guide popular power websites or blogs. This type of link helps to recognize your page, especially increasing the chances of getting backlinks in return.
2. The interaction was shown on the partner pages
If you want to notice your presence pages that talk about your market sector and start interacting with what you share, there's no better than starting with the first step.
When accessing websites and blogs to register your liking, comment, or interact with their business, you increase their viewing and visibility for users and show people through your page that you are really interested in what you share.
See this interaction as a great opportunity for partnerships.
3. Learn about backlinks that relate to competitors
To find out which pages it is useful to get backlinks from, it is ideal to know which domains refer to your competitors.
There are tools you can use to access this data such as SEMRush for example.
When you discover competitors' pages that attract good backlinks, work on more integrated, comprehensive, and attractive content.
So, you'll be able to convince those responsible for these sites that your page offers the best information about a particular topic, that it has more power, and is ideal for getting backlinks.
4. Strategic partnerships
You may have previously accessed blogs or websites containing content prepared by guest authors. This type of content is known as hosting a blog or guest post, which is a great way to get quality background links.
For strategic partnerships, you should make time to learn about your market sector, and identify the perfect partners for your entrepreneurial business.
Find pages that address important topics for your audience, which can add value to your domain visitors.
When you find partners, you can exchange posts that talk about powerful topics, which contributes to enriching the page for both parties, and will significantly improve users' experience, as well as lead new users to the two pages.
These content exchanges are essential to improving the visual aspect of your site, placing you in search engines. That's why it's important not to let this work out of your strategy.
No matter what method you will use to share backlinks it is important to start now, and perhaps guest posts are one of the first steps you can start.
If you like this idea, but don't yet know how to get partnerships to exchange posts - articles, never worry. Use the opportunity to learn everything you need about the subject of guest posts in our comprehensive publication on this subject.
What do you think of the backlinks strategy? Don't you see an opportunity to become a reference in the field you're talking about? In case the content is leading? You can speak to us to express your opinion across the comments space!!
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