What is Marketing
What is Marketing
- What is marketing or marketing is the promotion of the product, but at any stage of its stages, is it the last stage or beginning of the product,
- Is it important like capital, raw materials, and production or is it something, it may not be important, we produce and sell, but have you asked yourself how to sell, how people know you are produced or are ready to sell the product.
Are you as the owner of the product or factory for him, do you have the skill to sell it, as produced, often the answer is no, and here comes the role of marketing or marketing, it is the link between the owner of the product and the consumer.
Learn about Marketing
There are many definitions of marketing or marketing:
- It is that process that cares about the wishes of customers within a particular society and this is done through the production and exchange of products.
- Or it is activities that try to discover customers' wishes and work to meet them.
- A range of efforts and activities that facilitate the movement of goods, services, or ideas from the source of production to the buyer.
Marketing History:
It is as old as civilizations where man knew exchange, a kind of marketing, as the markets were later known, although the shape of the market varied, the idea is one, which is to offer the product for sale.
The concept of marketing began to evolve in the 18th and 19th centuries, when the industrial revolution originated, industries and products abounded, multiplied, and markets were therefore required; To sell these products hence the idea of occupation, to create markets for them in the country they occupy.
Stages of marketing development:
The demand phase, the lack of goods, where factories were producing goods that people did not know in many countries,
There was demand and high demand, they were the factory owners to increase profit, and the customer's needs were not important at this time.
They are new commodities ordered by everyone everywhere.
At the beginning of the twentieth century
More sales since the beginning of the twentieth century, global wars and intense competition among the world's nations, East and West, the world began to focus on sales, estimating its volume of sales, and other sales, hence the evolution of marketing science in terms of data and information analysis, and monopoly policies began, and then began to gradually disappear, until we reached the stage of supply increase and lack of demand.
Innovative Concept
The trend toward marketing has been a modern innovative concept since the last century and the trend toward consumer interest has begun. It is the beneficiary, the selector, and the purchaser of goods. It is the target of the production of the commodity. It must be reached to convince it to buy a commodity only.
Leading to the emergence of research and studies in the field of marketing, marketing is defined as a science that should be placed on the list of priorities for any enterprise or company.
It also featured many types, including digital marketing and traditional marketing.
Elements of the marketing or marketing process:
Marketing is based on several elements, including:
- Fixing product prices
- Product-Specific Development
- Product Selection
- Of course, the price of the product is determined based on several studies, in terms of the cost of the product, its market cycle, who will buy it, their ability to pay for it, and its price for competing products.
- Study the extent of product development and customer acceptance of this development.
- Analysis of sales data; All these ongoing studies are linked to the product's market cycle.
Marketing Skills:
To be a successful marketer, you have to have a set of skills, it's not just the certificate that qualifies you for the market, but a set of skills that you have to have:
- Disclosure and ability to address the public
- Culture of dialogue, persuading your interlocutor
- Strong memory, conservation skill
- Good level of English
- Precision and attention, to the smallest detail
- Form good relationships with others
- Master English, and get constant training to hone work skills.
- Ability to attract customers
How to grow your marketing skills:
- Evolution of your thinking abilities
- Join more than one field in the labor market to take experience from it
- Know that all companies need you so study every activity you can hear about here or there
- A presence with all the training courses you can participate in. The work in this work does not cease to develop.
- Know that you work in a field that may require a great effort or travel at any time so be prepared
- Learn what languages you can, especially English
- Learn to write content so you can write your CV.
- Be a good listener to others, and also a good interlocutor.
- Earn yourself flexibility when talking, always you and the client are in two different ways, but you can meet at a point, you must put it.
To achieve success in marketing, you need to:
Types of Marketing:
Marketing Two Types
Traditional marketing is based on the presentation of goods to the public so that he buys with an attempt to attract the public to them with a good offer or word, and the offer is in commercial shops in markets or residential neighborhoods.
Online marketing is based on the presentation of the product or thought through modern electronic means such as the Internet, social media sites such as Physobic, Tutor, Instagram, LinkedIn, and many others.
Electronic shopping may outweigh traditional shopping in some things:
Electronic marketing doesn't need much money to do propaganda, as much as it does for experience in working on and dealing with modern devices.
Electronic marketing is a wider diffusion base, and the number of customers is not only in the property but in every place in the world.
Electronic marketing can identify several interactions with your product, and a number of those who do not interact, so you can analyze and evaluate the product's data.
Marketing Essentials
What is Marketing
Some fundamentals need to be followed for the marketing process to be sound and good:
Hank has many who are interested in marketing, and he has written books because he cared about this field. These include Philip Cottler, a scientist who cared about the principles and foundations of design. You have to understand the general principles and then apply them to the age in which you live. These principles and fundamentals include:
- Note
Always advise those who want to work with marketing, to be a good observer, to those around them of people to know what they lack, what picture they prefer to be.
- product ideas
Develop solutions to the problem that may face a product shortage, and then start the solution by providing those products.
- Proving the validity of the idea
If I accept people to buy the product it means that whoever is marketing is thinking right.
- Conduct marketing research:
It is a market study of what needs and competitors and what power in their product, or weaknesses, needs to define the target audience.
- Growth and Development
Growth, evolution and strong observation, things to care about, because marketing does not stand at a certain point, but always evolves with the evolution of the market and other products, and know that there is another marketer, it engages your customer, so how do you keep the customer, and attract other customers.
Organization at work
An important step that must be implemented and without it, the marketer feels always exhausting and has to divide the market into small groups working on
Each part of the time, this is done through its own team, and then it collects and analyses information and knows where the weaknesses in distribution or sales are and solves them.
